F5 // FIELD UNIT45.8261° N · 92.9685° WPINE CITY, MN
ISO 4001/1000 · F2.8AF-C ● FOCUS
WEB DESIGN / DEVVIDEO PRODUCTIONPHOTOGRAPHY
CLICK TO TAKE THE SHOTFRAME 01/09

Outdoor Digital Media Productions

Built for the field. Engineered for the web.

§ 01 / Operating Philosophy

We're not a marketing agency. We're an extension of your team: shooters, editors, designers and developers who live in the firearms, optics and outdoor world and build brands that hit what they aim at.

0Service lines,
one crew
0Private range
+ resort venue
0Custom-built.
No templates.
0Industries: firearms, tactical,
hunting, fishing, powersports

§ 02 / The Loadout

Everything your brand
carries into the field.

01 / 07

Web Design
& Development

Custom-coded sites with motion, speed and a point of view. Brand sites, product launches, e-commerce and landing pages that convert.

  • UX / UI Design
  • Custom Front-End
  • E-Commerce
  • CMS + SEO
  • Hosting & Care
02 / 07

Video
Production

Brand films, launch spots, match coverage and social cutdowns, shot in the field, cut in-house.

  • Brand Films
  • Product Launch
  • Event Coverage
  • Color + Sound
03 / 07

Product & Field
Photography

Studio product work to fast action at multi-day matches. Lit right, retouched clean, delivered fast.

  • Studio Product
  • Lifestyle
  • Action
  • Retouching
04 / 07

Brand &
Creative

Launching a product, a segment or a whole company? We build the strategy, identity and content that reaches your market.

  • Identity
  • Voice
  • Campaigns
  • Print + Digital
05 / 07

Social &
Email

Consistent, high-quality content, community management and light customer service, plus email that gets opened and drives action.

  • Content Cadence
  • Community
  • Automation
  • Influencers
06 / 07

Virtual
CMO

Your outsourced marketing department: strategy, execution and reporting, end to end.

  • Strategy
  • Campaign Ops
  • Media Buying
  • Reporting
07 / 07

Events &
Range Hosting

Our own resort and gun range for product launches, writer events and customer experiences.

  • Private Range
  • Resort Venue
  • Writer Events
  • Full Logistics

Need the whole kit?

Build my loadout →

§ 03 / Web Ops

Watch a site
build itself.

This whole page is our résumé. Every scroll-driven frame you've seen so far was designed and hand-coded by us, and we build the same thing for your brand.

  1. 01 Wireframe
  2. 02 Typography
  3. 03 Imagery
  4. 04 Brand System
  5. 05 Motion + Deploy
f5@field-unit: ~/ridgeline
🔒 ridgeline-outfitters.com
ShopGearField NotesCart (2)
NEW FOR THE SEASON

Go further
than the trail.

Shop the drop
Field Kit 01$249
Rest Bag$89
Trail Lid$329
● LIVE Deployed in 0.8s
0Performance
0Accessibility
0Best Practice
0SEO

Lighthouse targets we build every site to hit.

§ 04 / Field Record

Brands in
our viewfinder.

Product in the frame, on the range, in the snow and on the water. Hover a name to pull the frame.

§ 05 / The Work

Powersports

Winter Ops

Tracked machines, night light and cold-weather crews.

Competition

Match Day

Fast glass and faster turnarounds at the line.

Expedition

North Country

Fly-in caribou hunt, shot for the long haul.

Tactical

Wet Insertion

Low-light, on-water action with real operators.

Waterfowl

First Light

Dogs, decoys and the golden hour.

Armor

Heavy Metal

Armored vehicles, staged and rolling.

Contact Sheet

Every frame
earns its place.

Caribou in the tundra Operator stepping out of armored vehicle Rider by a campfire in the snow
Deputy aiming pistol beside patrol car Food plot planting on a tractor Hunter resting in a cabin doorway
Two shooters moving through a training course Tracked UTV at night Shooter loading rifle at the range
Operator in dark water with pistol Humvee in tall grass Rifle build on a workbench

§ 06 / Mission Profile

From recon
to deployed.

WP-01 · 0000m

Recon

We learn your brand, your buyer and your battlefield before a single frame is shot.

WP-02 · 0350m

Brief

Strategy, shot lists, sitemaps and a plan with dates on it.

WP-03 · 0700m

Capture

Photo and video crews in the studio, on the range and in the backcountry.

WP-04 · 1050m

Build

Design and development: sites, campaigns and content built around the footage.

WP-05 · 1400m · Final objective

Deploy & Sustain

Launch, then keep the pressure on with social, email and ongoing site care, and track every number that matters.

Example client dashboard · illustrative
Online revenue0%▲ vs. pre-launch
Site sessions / mo0×▲ 12-month growth
Conversion rate0%▲ from 1.2%
Social reach / mo0K▲ from 38K
Monthly online revenue$K · launch at month 3
Qualified leads per quarterform fills + calls

§ 07 / Home Turf

Our range.Your launch.

We own a resort and a state-of-the-art gun range. Product launches, customer experience events and writer gatherings, hosted, shot and published by one crew.

Book the range →
Careers · Pine City, MN

Join the crew

Editors and photographers who live in the timeline and the field.

↗
Vendors · Locations · Talent

Put us on your land

Outfitters, properties, rentals and crew. We keep every submission on file.

↗

§ 08 / Open Comms

Let's take
the shot.

Tell us what you're launching. We read every message and reply fast. No bot farm.

HQ: Pine City, Minnesota Firearms · Tactical & Defense · Hunting & Outdoor · Fishing & Boating · Powersports
MISSION BRIEFF5-0000
01 / Objective